How to write titles
I always thought that creating titles was the hardest task of writing. I think I have an issue with that because I was never able to keep my dolls with one name for more than 1-2 days. However, in this Internet world, giving a good name to your text, that is, creating a good title, can totally influence the amount of readers you have.
After some time researching the topic, I came up to these top 5 tips on how to give a title.
- Sensationalism NO!
Sounds obvious, but it’s not. Many sites still find that a sensational title reaches more people. Okay. At first, it might even happen. But your reader will probably lose confidence in your content if the title is exaggerated for the text. Better to have fewer readers but who rely on your work than many readers at a single visit. We want consistency and quality, right ?!
- Not too long, not too short
One tactic to know the essential size of your text is to think about how it will be visualized. If your site is usually accessed by the phone, take a test and see how many characters appear on the screen. The idea is to make a concise and direct title so the reader knows what he/she will find when clicking on that article.
However, another tactic that also works is to make longer titles that generate the curiosity of the reader. Not to be wordy, just to be a bit more explanatory. The Intercom platform suggests how to think about email subjects, which function as a kind of title. Worth checking out the content they offer.
- Common words X fancy words
Your reader is facing a million links a day. Why is he going to decide to click on yours? Adapt your language and the vocabulary of your user/audience to get more prominent among so many publications.
If you are an accountant and your text is something tax-related, for example, you can choose to speak more informally to reach clients who know nothing of paperwork. Or you can choose a more formal tone to get companies as your future customers. There is no wrong word, but there is the right one for your purpose.
- Read it out loud
This is a tip that holds true for your texts as well. Read aloud what you have written and see if it is natural and easy to understand. A fluent phrase is much more likely to be read and therefore clicked.
- You need to try this!
Call to action works, list works, how does it work … There is a manual outlined with titles that really matter to readers. To find out how to write them, think about how you search for stories on the internet. For example, I look for “how to do a fitness cake”, or “gifts for my family”. With that clear, you can think of a title that permeates those words. Or you can search for sites that already have everything chewed and easy.
Finally, in case of doubt, it does not hurt to check with a friend if that title sounds good or looks interesting. So, start writing now!